Which of the following does NOT accurately reflect a problem with the BCG matrix approach?

Which of the following does NOT accurately reflect a problem with the BCG matrix approach?



A) It focuses on planning for the future.
B) It can be costly to conduct.
C) It can be time consuming to implement.
D) It is difficult to define SBUs and measure market share and growth.
E) It focuses on classifying current businesses.


Answer: A


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