Which of the following is NOT a criterion a company will use to evaluate the major channel alternatives?
A) adaptability
B) control
C) commitment
D) sales and costs
E) likability
Answer: E) likability
Which of the following is NOT a criterion a company will use to evaluate the major channel alternatives?
A) adaptability
B) control
C) commitment
D) sales and costs
E) likability
Answer: E) likability