Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors? 



A) market targeting
B) market segmentation
C) positioning
D) marketing strategy
E) differentiation



Answer: B


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