Which of the following is true with regard to personal selling?
A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.
B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms.
C) Personal selling distances the buyer from the seller and does not focus on building enduring relationships.
D) An outside sales force is not involved in personal selling.
E) Personal selling is a relatively new profession.
Answer: A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships.