Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?

Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?



A) objectives and goals
B) a mission statement
C) a business portfolio
D) marketing and functional strategies
E) operational strategies

Answer: B


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