Which of the following statements about the supplier selection stage of the business buying decision process is true?
A) Price is the only factor businesses consider before making a purchase decision.
B) Even companies that have adopted a total quality management approach consider price to be the most important factor in choosing a supplier.
C) Price and warranty are the only two factors businesses consider before making a purchase decision.
D) Buyers do not negotiate for better terms before making a final supplier selection.
E) Before selecting a supplier, many companies consider the supplier's reputation for ethical corporate behavior and honest communication.
Answer: E