Which of the following statements is most likely true regarding the objective-and-task method of budget setting?

Which of the following statements is most likely true regarding the objective-and-task method of budget setting?



A) It forces management to spell out its assumptions about the relationship between the money spent and promotion results.
B) It is the simplest and least time consuming method to use.
C) It is the least logical budget-setting method.
D) It involves setting the promotion budget to match competitors' outlays.
E) It wrongly views sales as the cause of promotion rather than as the result.


Answer: A) It forces management to spell out its assumptions about the relationship between the money spent and promotion results.


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