Marketing MCQ Marketing Chapter 3 A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

Marketing Chapter 3

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

a. causal research
b. informal research
c. descriptive research
d. exploratory research

Answer: d. exploratory research

Marketing MCQ

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

A situation analysis is a form of ________ undertaken to gather background information and data that may be helpful in properly defining the problem decision.

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