All of the following fall under the term "product" in the marketing mix EXCEPT:
A. brand name.
B. services.
C. inventory.
D. returns.
E. image.
Answer: C. inventory.
All of the following fall under the term "product" in the marketing mix EXCEPT:
A. brand name.
B. services.
C. inventory.
D. returns.
E. image.
Answer: C. inventory.