Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.



A) subliminal advertising
B) social classes
C) learning theory
D) need recognition
E) cognitive dissonance


Answer: C


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