At the _____ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.

At the _____ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.

At the _____ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.


A. conscious
B. preconscious
C. unconscious
D. subconscious
E. postconscious


Answer: C. unconscious


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