Competitor proliferation. open secrets. Universal innovation. Information depreciation. Easy growth. And time-deprived customers represent which of the change driver impacting the future of marketing?
a. Shift to product glut and customer shortage.
b. Shift to distinguishing big-m Marketing from little m marketing.
c. Shift in information power from marketer to customer.
d. Shift in generational values and preference.
Answer: a. Shift to product glut and customer shortage.