Marketers describe the way a consumer processes information to arrive at brand choices as ________.
A) alternative evaluation
B) information search
C) purchase decision
D) situational factors
E) postpurchase dissonance
Answer: A
Marketers describe the way a consumer processes information to arrive at brand choices as ________.
A) alternative evaluation
B) information search
C) purchase decision
D) situational factors
E) postpurchase dissonance
Answer: A