Marketers must be most careful to guard against which of the following when using age and life-cycle segmentation?
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias
Answer: B
Marketers must be most careful to guard against which of the following when using age and life-cycle segmentation?
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias
Answer: B