Marketing MCQ Marketing Chapter 8 _____ measures are rating scales for subjective properties where, for adjacent levels, the distance is normally defined as one scale unit.

_____ measures are rating scales for subjective properties where, for adjacent levels, the distance is normally defined as one scale unit.

Marketing Chapter 8

_____ measures are rating scales for subjective properties where, for adjacent levels, the distance is normally defined as one scale unit.

a. Ratio scales
b. Ordinal scale
c. Nominal scale
d. Interval scale

Answer: b. interval scale

Marketing MCQ

_____ measures are rating scales for subjective properties where, for adjacent levels, the distance is normally defined as one scale unit.

_____ measures are rating scales for subjective properties where, for adjacent levels, the distance is normally defined as one scale unit.

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