The less we know about a market or subject, the more likely it is that a researcher should use:
a. Causal research.
b. Descriptive research.
c. Exploratory research.
d. Formal research.
Answer: c. Exploratory research.
The less we know about a market or subject, the more likely it is that a researcher should use:
a. Causal research.
b. Descriptive research.
c. Exploratory research.
d. Formal research.
Answer: c. Exploratory research.