The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants, a nonprofit group that provides service dogs to people with disabilities. This type of marketing may be called __________.

The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants, a nonprofit group that provides service dogs to people with disabilities. This type of marketing may be called __________.


a. National marketing
b. Global marketing
c. Animal marketing
d. Societal marketing
e. Brand marketing


Answer: D. Societal marketing


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