The _____ model of buyer behavior assumes a prospect will respond to the sales presentation in some predictable manner.

The _____ model of buyer behavior assumes a prospect will respond to the sales presentation in some predictable manner.

The _____ model of buyer behavior assumes a prospect will respond to the sales presentation in some predictable manner.


a. Perceptual
b. Stimulus-response
c. Buying process
d. FAB
e. Needs hierarchy


Answer: b. Stimulus-response


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