The process of measuring marketing results and adjusting the marketing plan as needed is called:
a. Marketing control.
b. Benchmarking.
c. Strategic control.
d. implementation metrics.
Answer: a. Marketing control.
The process of measuring marketing results and adjusting the marketing plan as needed is called:
a. Marketing control.
b. Benchmarking.
c. Strategic control.
d. implementation metrics.
Answer: a. Marketing control.