Two serious ethical issues in marketing research are deception and invasion of privacy. Which of the following is NOT an example of deception or invasion of privacy?
A) Potential respondents are not told the true identity of the sponsor of the research.
B) Potential respondents are viewed during a study without their permission.
C) Respondents participate in a focus group and are compensated for their opinions.
D) Potential respondents are told they will remain anonymous when they will not.
Answer: C) Respondents participate in a focus group and are compensated for their opinions.