Marketing MCQ Marketing When consumers are highly involved with the purchase of an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will undertake ________.

When consumers are highly involved with the purchase of an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will undertake ________.

Marketing

When consumers are highly involved with the purchase of an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will undertake ________.

A) habitual buying behavior
B) complex buying behavior
C) reflective buying behavior
D) dissonance-reducing buying behavior
E) variety-seeking buying behavior

Answer: D

Marketing MCQ

When consumers are highly involved with the purchase of an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will undertake ________.

When consumers are highly involved with the purchase of an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will undertake ________.

Learn More :

Share this