Marketing MCQ Marketing Chapter 8 When the intent is to measure psychological properties of consumers (such as attitudes, opinions, and so on) which exist on a continuum in the mind of the respondent, ________ is the most useful type of measure.

When the intent is to measure psychological properties of consumers (such as attitudes, opinions, and so on) which exist on a continuum in the mind of the respondent, ________ is the most useful type of measure.

Marketing Chapter 8

When the intent is to measure psychological properties of consumers (such as attitudes, opinions, and so on) which exist on a continuum in the mind of the respondent, ________ is the most useful type of measure.

A) ordinal scale
B) nominal scale
C) interval scale
D) ratio scale
E) unassumed interval scale

Answer: E

Marketing MCQ

When the intent is to measure psychological properties of consumers (such as attitudes, opinions, and so on) which exist on a continuum in the mind of the respondent, ________ is the most useful type of measure.

When the intent is to measure psychological properties of consumers (such as attitudes, opinions, and so on) which exist on a continuum in the mind of the respondent, ________ is the most useful type of measure.

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