Which of the following is most likely true about a straight rebuy?

Which of the following is most likely true about a straight rebuy?



A) It requires little customer relationship management.
B) It is more complex than a new-task situation.
C) It often involves products with low risks.
D) It occurs when a buyer wants to locate the best deal on the market.
E) It involves more opportunities for "out" buyers than other types of purchasing situations do.


Answer: C


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