Which of the following marketing tactics would most likely trigger an ethical dilemma?
A. Prospecting.
B. Reciprocity.
C. Cooperative acceptance.
D. Seasonal discounts.
E. Loyalty programs
Answer: B. Reciprocity.
Which of the following marketing tactics would most likely trigger an ethical dilemma?
A. Prospecting.
B. Reciprocity.
C. Cooperative acceptance.
D. Seasonal discounts.
E. Loyalty programs
Answer: B. Reciprocity.