Which of the following terms describes a bundle of tangible and intangible attributes, including packaging, color, brand and even the reputation of the seller?
A. Price.
B. Good.
C. Product.
D. Service.
E. Distribution.
Answer: C. Product.
Which of the following terms describes a bundle of tangible and intangible attributes, including packaging, color, brand and even the reputation of the seller?
A. Price.
B. Good.
C. Product.
D. Service.
E. Distribution.
Answer: C. Product.