A competitive advantage refers to
a. a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
b. those characteristics of a product that make it superior to competitive substitutes.
c. actions taken by a firm with the sole intent of putting a competitor out of business.
d. the cluster of benefits that an organization promises customers to satisfy their needs.
e. the added value given to a product beyond the functional benefits provided.
Answer: a. a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
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Marketing
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