A ________ is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss at length various topics of interest.

A ________ is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss at length various topics of interest.



a. market maven
b. virtual research market
c. consumer dyad
d. focus group
e. Nielsen sample family


Answer: d


Learn More :