A _____ policy is used to stimulate market and sales growth by deliberately offering products at low prices.
A. penetration pricing
B. variable-cost pricing
C. premium pricing
D. price skimming
E. full-cost pricing
Answer: penetration pricing
A _____ policy is used to stimulate market and sales growth by deliberately offering products at low prices.
A. penetration pricing
B. variable-cost pricing
C. premium pricing
D. price skimming
E. full-cost pricing
Answer: penetration pricing