A retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads. Which of the following is an advantage of radio relative to newspaper as a means of achieving the objective?
a. Better reach
b. More effective visuals
c. Ads can be saved by consumers
d. Better segmentation capability
e. More effective in conveying complex information
Answer: d