A strategic business unit (SBU) refers to
a. a strategic product that has a unique brand, size, or price.
b. a privately owned franchise under the auspices of a larger group or organization bearing the same name.
c. a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
d. a single product or service identification code used to identify items for strategic marketing planning purposes.
e. a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
Answer: c. a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
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Marketing
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