According to the _____ model, the major impact of the mass media occurs after the purchase is made.

According to the _____ model, the major impact of the mass media occurs after the purchase is made.

According to the _____ model, the major impact of the mass media occurs after the purchase is made.



A. low-involvement
B. standard learning
C. dissonance/attribution
D. cognitive response
E. elaboration likelihood


Answer: C


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