According to the persuasion matrix, which of the following is an independent variable or stage in the response process?

According to the persuasion matrix, which of the following is an independent variable or stage in the response process?

According to the persuasion matrix, which of the following is an independent variable or stage in the response process?



A. Attention
B. Comprehension
C. Destination
D. Yielding
E. Retention


Answer: C


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