An attitude refers to
a. a person's consistent behaviors or responses to recurring situations.
b. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
c. a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
d. the feelings one has about the preferable modes of conduct that tend to persist over time.
e. the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
Answer: b. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.