Marketing MCQ Marketing Chapter 14 An index number, constrained to fall between -1.0 and +1.0, that communicates both the strength and the direction of a linear relationship between two scale variables is a:

An index number, constrained to fall between -1.0 and +1.0, that communicates both the strength and the direction of a linear relationship between two scale variables is a:

Marketing Chapter 14

An index number, constrained to fall between -1.0 and +1.0, that communicates both the strength and the direction of a linear relationship between two scale variables is a:

A) Standard deviation.
B) Correlation coefficient.
C) Covariant.
D) Standard error.

Answer: B) Correlation coefficient.

Marketing MCQ

An index number, constrained to fall between -1.0 and +1.0, that communicates both the strength and the direction of a linear relationship between two scale variables is a:

An index number, constrained to fall between -1.0 and +1.0, that communicates both the strength and the direction of a linear relationship between two scale variables is a:

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