Marketing MCQ Marketing Chapter 7 A(n) ________ is a new product that copies, with slight modification, the design of an original product. For example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

A(n) ________ is a new product that copies, with slight modification, the design of an original product. For example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

Marketing Chapter 7

A(n) ________ is a new product that copies, with slight modification, the design of an original product. For example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

A.
knockoff
B.
continuous innovation
C.
innovation
D.
dynamically continuous innovation
E.
discontinuous innovation

Answer: knockoff

Marketing MCQ

A(n) ________ is a new product that​ copies, with slight​ modification, the design of an original product. For​ example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

A(n) ________ is a new product that​ copies, with slight​ modification, the design of an original product. For​ example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

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A(n) ________ is a new product that copies, with slight modification, the design of an original product. For example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.

A(n) ________ is a new product that copies, with slight modification, the design of an original product. For example, companies might copy the haute couture clothing styles of top designers and sell them at lower prices to the mass market.