An opinion leader is an individual
a. who is able to use moral persuasion to get others to comply with the latest trends.
b. who is able and willing to cut red tape and move an organization's marketing program forward.
c. who exerts direct or indirect social influence over others.
d. within an organization who influences decision making.
e. in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail, social networking, websites, and blogs.
Answer: c. who exerts direct or indirect social influence over others.
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Marketing
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