___ are groups of people who provide values and attitudes that become influential in shaping behavior.
a.
Cultural universals
b.
Focus groups
c.
Reference groups
d.
Cultural assimilators
Answer: c.
Reference groups
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The Role of Culture
- In order to expand their businesses internationally despite cultural differences, nowhere is companies' commitment to local markets as evident as in _____.
- Which of the following refers to a training program that exposes a manager to a different cultural environment for a limited amount of time?
- Sensitivity training and case studies are examples of the _____ training method.
- Which of the following training methods focuses on enhancing a manager's flexibility in situations that are quite different from those at home and is based on the assumption that understanding and accepting oneself is critical to understanding a person from another culture?
- Which of the following should be a basic prerequisite for other types of training programs?
- Cultural _____ is the program in which trainees must respond to scenarios of specific situations in a particular country.
- Which of the following is true of cross-cultural training methods?
- Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?
- Which of the following is the term used to describe the belief that one's own culture is superior to others?
- The unconscious allusion to one's own cultural values is known as _____ criterion.
- Which of the following countries is an innovator and an early technology adopter, has relatively weak resistance to new products, and has a strong consumer desire for novelty and variety?
- Which of the following countries is associated with small power distance, low uncertainty avoidance, high individualism, and low masculinity?
- China, Hong Kong, and Singapore are associated with _____.
- Relatively weak resistance to new products is one of the marketing implications for countries that are _____.
- The differences in cultural lifestyle can be accounted for by five major dimensions of culture that include individualism-collectivism, power distance, uncertainty avoidance, gender-role orientation, and _____ orientation.
- Which of following dimensions of culture is associated with the need for formal rules and regulations?
- Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
- Which of the following United States authorities, in addition to the normal business literature and its anecdotal information, publish specific country studies?
- Which of the following is an example of country-specific experiential information?
- Which of the following is true about the sources of cultural knowledge?
- Which of the following determines the roles of managers and subordinates and the way they relate to one another?
- The division of a particular population into classes is termed _____.
- How can marketers assess the educational levels of a culture from secondary data sources?
- The basic economic infrastructure elements of a society are _____.