_____ are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication.
A. Cognitive responses
B. Affective responses
C. Selective impressions
D. Elaborations
E. Conative impressions
Answer: A
_____ are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication.
A. Cognitive responses
B. Affective responses
C. Selective impressions
D. Elaborations
E. Conative impressions
Answer: A