Marketing MCQ Conducting Marketing Research and Forecasting Demand As one marketing executive noted, ________ are "...the most cost-effective, quickest, dirtiest way to get information in rapid time on an idea."

As one marketing executive noted, ________ are "...the most cost-effective, quickest, dirtiest way to get information in rapid time on an idea."

a. scanners
b. tele-us machines
c. surveys
d. in-store interviews
e. focus groups

Answer: e

Marketing MCQ