Consumers that have similar purchase behaviors because they have shared experiences and are in the same stage of life are known as a _____ cohort.
a. generational
b. lifestyle
c. demographic
d. situational
e. relational
Answer: a. generational
Consumers that have similar purchase behaviors because they have shared experiences and are in the same stage of life are known as a _____ cohort.
a. generational
b. lifestyle
c. demographic
d. situational
e. relational
Answer: a. generational