Demographic and psychological information gathered directly from consumers about a specific issue is considered _____.
A.
research design
B.
environmental context
C.
primary data
D.
perceptual mapping
E.
secondary data
Answer: primary data
Demographic and psychological information gathered directly from consumers about a specific issue is considered _____.
A.
research design
B.
environmental context
C.
primary data
D.
perceptual mapping
E.
secondary data
Answer: primary data