____ describes the degree to which a consumer perceives that a new product provides superior benefits.
A.
Compatibility
B.
Tipping point
C.
Product adoption
D.
Relative advantage
E.
Diffusion
Answer: relative advantage
____ describes the degree to which a consumer perceives that a new product provides superior benefits.
A.
Compatibility
B.
Tipping point
C.
Product adoption
D.
Relative advantage
E.
Diffusion
Answer: relative advantage