Direct investment in international marketing refers to
a. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
b. contracting with a foreign firm to manufacture products according to certain specifications
c. a global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division
d. a national market entry strategy that entails a foreign company and a local firm investing together to create a local business.
e. having a company handle its own exports directly, without intermediaries.
Answer: c. a global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division
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Marketing
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