If American Airlines seeks to quantify demand, such as how many first-class passengers would purchase in-flight Internet service at $25, the airline should conduct ________ research.

If American Airlines seeks to quantify demand, such as how many first-class passengers would purchase in-flight Internet service at $25, the airline should conduct ________ research.

If American Airlines seeks to quantify demand, such as how many first-class passengers would purchase in-flight Internet service at $25, the airline should conduct ________ research.



a. descriptive
b. exploratory
c. prescriptive
d. analytic
e. qualitative


Answer: a


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