Marketing MCQ Marketing Chapter 7 In the initial ________ phase of product development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

In the initial ________ phase of product development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

Marketing Chapter 7

In the initial ________ phase of product development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

A.
market strategy development
B.
idea generation
C.
business analysis
D.
product concept development and screening
E.
technical development

Answer: idea generation

Marketing MCQ

In the initial​ ________ phase of product​ development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

In the initial​ ________ phase of product​ development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

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In the initial ________ phase of product development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.

In the initial ________ phase of product development, marketers use a variety of sources to come up with great new product concepts that provide customer benefits and that are compatible with the company mission.