______ is a very powerful tool because it tells us what factors are related to the dependent variable, how each factor influences the dependent variable (the sign), and how much each factor influences it (the size of bi).

______ is a very powerful tool because it tells us what factors are related to the dependent variable, how each factor influences the dependent variable (the sign), and how much each factor influences it (the size of bi).


A) Chi-square analysis
B) Analysis of variables
C) Correlation analysis
D) Multiple regression


Answer: D) Multiple regression


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Marketing Chapter 15

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