Marketing MCQ Conducting Marketing Research and Forecasting Demand _____ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

_____ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

a. Marketing diagnostics
b. Psychographics
c. Demographics
d. Marketing intelligence
e. Marketing metrics

Answer: e

Marketing MCQ