Marketers of _____ often must communicate with passive, uninterested consumers who may focus more on non-message elements such as music, slogans, and jingles than on message content.
A. employment services
B. ketchup, mustard, margarine, and soy sauce
C. personal computers
D. x-ray machines, road building equipment, and walk-in refrigeration units
E. business-to-business services such as advertising agencies
Answer: B