Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency towards:
A. internal search.
B. novelty seeking behavior.
C. external search.
D. brand loyalty.
E. habitual choice behavior.
Answer: B
Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency towards:
A. internal search.
B. novelty seeking behavior.
C. external search.
D. brand loyalty.
E. habitual choice behavior.
Answer: B