Marketers try to select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are:
A. power, image, and knowledge.
B. credibility, attractiveness, and power.
C. knowledge, fee, and recognizability.
D. consistency, credibility, and continuity.
E. credibility, recognizability, and individuality.
Answer: B